“Rural gentrification” refers to city-dwellers finding “deals” in the countryside that subsequently price out local residents.

<blockquote>
    <p>On some level, Shirk seems aware that migrating upstate might count as gentrification, but she takes pains not to fully acknowledge this fact. </p>
    
    <a href="https://newrepublic.com/article/166201/need-talk-rural-gentrification-heaven-place-earth-book-review">&#x021A9;&#xFE0E; The New Republic</a>
    
</blockquote>